MICE Tourism is reinvented: Trends in boom

In Spain, events, meetings and conferences have increased by 16% and MICE tourism will grow more than 5% worldwide in the coming years, although MICE tourism has followed a growth trajectory, both in the Spanish context and worldwide, the high level of competitiveness in this subsector fosters the development of trends that seek to renew and / or consolidate destinations. According to several sector experts, two key elements that are marking the MICE tourism offer are technology and the inclusion of leisure proposals in business trips. Regarding technology, augmented reality, web casting, streaming and artificial intelligence are increasingly present in events, conferences and meetings. These tools are used both organizationally, logistically, and to facilitate virtual participation.

Surely, the satisfaction of the attendees will be much greater if the gastronomic proposals of the event include ecological options, fresh food, made with local products, with innovative techniques and a creative aesthetic, which allows them to show off and impress their contacts. on social media. Another distinctive element may be a change in the space in which the event will take place, giving preference to unconventional environments that allow interaction with the local community, enjoying the landscape and accessing a meaningful and fun leisure offer.

One of the biggest headaches for some companies when it comes to organizing a corporate trip is finding original destinations for company events. In many cases it is best to let yourself be carried away by companies specialized in organizing corporate events. Why? Because they have all the information to create offers that are tailored to the particular characteristics of your workers.

With all this Iberinbound iberinbound@iberinbound.com dares to recommend the right place for your business trips or corporate events: Benidorm. The organization of events in Benidorm meets all the fundamental requirements that we have talked about previously. It is the third city with the most overnight stays in the Iberian Peninsula, so its tourist attraction is more than proven. It has three beaches and two coves with crystal clear waters that can be enjoyed any day of the year. Why? Because it has a mild climate with warm temperatures 365 days a year.

Thanks to its proximity to the Alicante-Elche international airport (approximately 30 minutes), it can receive travelers from anywhere in Spain and the world. This is evident in the cultural diversity of the city, used to welcoming tourists of all kinds. In addition, the city of Alicante also has a high-speed train (AVE), which creates unique connectivity for the city of Benidorm.

Iberinbound iberinbound@iberinbound.com incoming travel agency in Spain and Portugal, MICE, specialized in Group tours if they are Corporate, Educational, Students, Leisure , ad-hoc groups and Shorex.

Based in Barcelona, we are a medium-size incoming agency who cater for those who expect the very best of everything and appreciate the extra touches that make a great tour even greaterOur knowledge of the country and efficient negotiation with our suppliers ensures the best value for money for our clients.